Anna Marie Virzi, ClickZ, interviews Karen Wickre, Google, at Connected Marketing Week, ClickZ Blogworks Forum, San Francisco, 2010 on the subject of how do you guide an army of bloggers. Karen says Google has about 150 corporate blogs and teams manage each of those. In order to avoid a blog coming across as too much “corporate speak,” Karen says Google does a bit of best practices training with each blog team, showing them the Google blog style and voice so the blogs can offer lively, useful content. The vast majority of Google’s corporate blog readers are already familiar with the subject matter of these corporate blogs and the role of each team is to make sure the content is useful, has tips, and encourages feedback. Blog posts are drafted and edited by each blog team. Karen recommends to other corporations that they approach their blogs as if they were publications, to engage the reader, and make the content interesting, not just formal announcements. In addition, blogs should be conversational and friendly in tone and provide useful links for its readers.
Disney is bringing kids to Social Networks in some cases before you bring your kids to school. Is this a good thing or not? We visited Disney interactive to find out.
http://Focused2Win.com this video we talk about Internet marketing strategies and how you can use them to market your website on the Internet. If you’re looking to make money online you need to get your message in front of people. In this video we talk about Internet Marketing strategies that will allow you to do that.
Alex breaks down the social labotomizing of america by the scientific dictatorship. Alex also covers the latest news and takes your calls.
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This video appears on the Home Page of www.thesmallbusinessmarketingcoach.com, the website created by Alan Stransman, the Founder of one of the first day spas for men in the world. The Small Business Marketing Coach provides advice and assistance on a wide range of Internet Marketing topics and strategies to small business owners, entrepreneurs and solopreneurs.
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within social networks:
“There are so many ways you can work with Social Networks but increasingly it’s not just about advertising it’s about having a presence in the place is where consumers interact and doing that in a way that feels credible and relevant.
So whether you can create a page of inner social network and be there but actually giving people a reason to be involved sort of as creating content that you share on your page and get users to interact with or you create applications that users can load on to their social network pages creates a genuine usage for them and makes their page more interesting or makes their life easier online.
There are some good examples like Intel created a page on MySpace that was a collaborative music project. So people could who were pitching for a place in a band could create a super group out of the best entrants. So it’s kind of rather than just being an advert on a social network it’s actually kind of acting how you want to be seen and kind of creating stuff and getting people involved. So acting how you want to be perceived rather than just talking about it.
I think business should really jump on this idea and involve their users and open themselves up to getting more people involved and have done very well.
We looked at Facebook, and they have actively got their users to collaborate with them to translate the website into hundreds of local languages around the world, you know that was done by charge by the users.
Another good example is a video rental company in the US called Netflix which were trying to improve their recommendation system that recommends new films that you should borrow and they opened it up to the general public and developers and put a million dollar prize on it and said come and create a better recommendation system for us.
So it was about collaborating with the wider community and being open with them. They shared all their data and they are going to get a better system out of it by being open and being active and being involved with the wider world.”
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Americans are getting most of their news on their cell phones and via Social Networks, while those over 50 are the ones left reading the print versions of newspapers. The Internet has finally surpassed newspapers in popularity among Americans
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