Anna Marie Virzi, ClickZ, interviews Karen Wickre, Google, at Connected Marketing Week, ClickZ Blogworks Forum, San Francisco, 2010 on the subject of how do you guide an army of bloggers. Karen says Google has about 150 corporate blogs and teams manage each of those. In order to avoid a blog coming across as too much “corporate speak,” Karen says Google does a bit of best practices training with each blog team, showing them the Google blog style and voice so the blogs can offer lively, useful content. The vast majority of Google’s corporate blog readers are already familiar with the subject matter of these corporate blogs and the role of each team is to make sure the content is useful, has tips, and encourages feedback. Blog posts are drafted and edited by each blog team. Karen recommends to other corporations that they approach their blogs as if they were publications, to engage the reader, and make the content interesting, not just formal announcements. In addition, blogs should be conversational and friendly in tone and provide useful links for its readers.
You can no longer use the excuse that setting up a blog is too hard. Plenty of Blogging software is available easily, and mostly free, taking the guesswork out of blog-building.
Today, assembling a blog is simple. What’s even more important, and much harder, is marketing your blog. To be successful, you must strengthen your marketing ability.
You might be able to entice visitors to your website initially, but how will you keep them coming back for more. Successful blog marketing helps you get higher search engine rankings, gain valuable links and increase the traffic to your site.
Use to following tips to get your blog on the right marketing track.
Tip #1- RSS Your Blog
Just because your blog is live, don’t assume visitors know about it. Imagine your blog is a nice sized chalk board sitting in your basement. How do you get it out of the basement and onto the sidewalk? That’s where RSS feeds come into play. RSS simply allows others to syndicate content from your blog to their blog or website. Using RSS feeds to promote your blog is an effective way to get your content noticed.
You can no longer use the excuse that setting up a blog is too hard. Plenty of Blogging software is available easily, and mostly free, taking the guesswork out of blog-building.
Today, assembling a blog is simple. What’s even more important, and much harder, is marketing your blog. To be successful, you must strengthen your marketing ability.
You might be able to entice visitors to your website initially, but how will you keep them coming back for more. Successful blog marketing helps you get higher search engine rankings, gain valuable links and increase the traffic to your site.
Use to following tips to get your blog on the right marketing track.
Tip #1- RSS Your Blog
Just because your blog is live, don’t assume visitors know about it. Imagine your blog is a nice sized chalk board sitting in your basement. How do you get it out of the basement and onto the sidewalk? That’s where RSS feeds come into play. RSS simply allows others to syndicate content from your blog to their blog or website. Using RSS feeds to promote your blog is an effective way to get your content noticed.
http://twitter.com/chrispirillo – Everyone loves gifts! I especially love them when I’m not expecting them! Nancy from the Outrigger Waikiki sent me a surprise gift basket to my room when I was staying there recently, courtesy of @alohabruce. I was in Hawaii for the [re]Think Hawaii conference. Apparently, the hotel noticed that I was tweeting from my hotel room, and posting pictures of the scenery! In any case, they sent me a very cool gift basket, and I was pleased as heck with it! http://chris.pirillo.com – http://geeks.pirillo.com
http://twitter.com/chrispirillo – Everyone loves gifts! I especially love them when I’m not expecting them! Nancy from the Outrigger Waikiki sent me a surprise gift basket to my room when I was staying there recently, courtesy of @alohabruce. I was in Hawaii for the [re]Think Hawaii conference. Apparently, the hotel noticed that I was tweeting from my hotel room, and posting pictures of the scenery! In any case, they sent me a very cool gift basket, and I was pleased as heck with it! http://chris.pirillo.com – http://geeks.pirillo.com
http://live.pirillo.com – I define a blog as a personal publishing platform. Instead of having to edit a webpage by hand using HTML, blog software makes things much simpler and more effective. Simply log into the blog via the internet, type in your subject line and text, maybe add some links or pictures, and click the publish button. Everything is automatically laid out for you, and presto…you have blogged.
Go to http://hubpages.com/t/16289b and find out more on how you can earn money blogging on Snipsly. It is much easier for a beginner to make money Blogging on Snipsly rather than creating their own blog.
It’s well known that the most difficult thing to do to earn money blogging is getting a lot of traffic. Snipsly already gets lots of traffic you can benefit from immediately. Your articles, post, etc stand a better chance of being ranked on the search engines with Snipsly.
You can earn money blogging on Snipsly in 4 major areas: 1. Google AdSense revenue. Snipsly shares the revenue 80/20. 2. Kontera ads. Snipsly also shares the ad revenue with you with Kontera 80/20. 3. Affiliate Links: Snipsly allows you to post your affiliate links in your post. You get commission on any sales you make. 4. Snipsly allows you to link to your own blogs, websites, and other content. You benefit by driving traffic back to your site where you can earn money if the visitors purchase from you or click your ads.
Snipsly also, have lots of contest for it’s members. It currently has a contest running where you can win a FREE Apple iPad or have $500 deposited into your PayPal account.
To find out more about how to earn money blogging on Snipsly, click the link above or go to Snipsly.com.
Chris Abraham, renowned blogger and blogging instructor, walks you through every facet of TypePad: joining, registering, setting up, customizing, and Blogging. This video tutorial steps you through all steps of the favorite paid blogging service, TypePad.
Blogging isnt just for individuals, and Chris Baggott, the cofounder of ExactTarget and CEO of Compendium Blogware, is an expert on its corporate applications. In this interview with Abby Johnson, Baggott recommends corporate blogging as a way of meeting possible customers, and in terms of who should be behind the companys keyboard, discusses whether the CEO or some enthusiastic underlings might be the better choice.