I Am In Position 1 and Get No Traffic
Take this as an article of warning. You must research what keywords you are targeting or you may be wasting your time. This sounds so simple, but I have had several customers have a problem with this. I got an email from a customer one day that raved about how my education got her to the top of Google, but she couldn’t figure out why there was no traffic.
There are a bunch of things out there that people are not searching for. If you are ranking for these words, even in the number one position you may not be in the best situation. Let me give you an example. I rank number one for almost all of my website names. That does not bring me a lot of traffic, only on a few of my better known website are people actually searching for the name.
You have to go out and actually research the words that are getting the traffic that are related to your website. If you do not do this you are going to waste your time ranking for words that draw very little traffic. You want to rank number one, but you need to rank number one for a word that someone is actually searching for. Use something like the Google Adwords keyword tool to scout out keywords, then go after them.
I go right to the Google Adwords tool before I even design a website. I look for words that have 30-100 thousand searches per month. The reason I pick these numbers is because that gives you an opportunity at 1000 visits per day. I figure if I can convert about 5% on 1000 visits per day then I am in excellent shape financially. Especially if all the visits are free from search engines.
seo is not rocket science, but before you even start you better find a keyword that you can actually rank for that will draw traffic. It really does no good to rank for a word that does not bring any traffic to your site. Ranking number one for a high traffic keyword is the ultimate, but you would rather rank for a high traffic keyword in a postion other than number one for a word that nobody searches for.
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