List Building – The Puzzle is Revealed With Top Tips
One of the most popular phrases you will hear in the Internet Marketing Industry is “The money is in the list”. I am going to explain in this article exactly what list building is and how important it is to a home/online business.
A list is a collection of people’s details (normally email addresses) who are interested in your product/niche. These people have opted in to become part of your list because you can provide them with useful products/information. A list of 100,000 people whom you know nothing about is not likely to be as profitable to you as a list of 5-10,000 people whom you know are interested in your product/niche.
Make it clear to people visiting your website exactly what your product is. Do this by including keywords that relate to your business/product in your domain name. For example I am involved with Internet Marketing and am a Mentor so my domain name contains both the keywords “Marketing” and “Mentor”. This lets everybody who views my site know exactly what product/business opportunity I am involved with. Make sure you do the same or you will not be getting targeted traffic which will result in poor and not very profitable list building.
Now you have made it clear what product/business you are involved with go into further detail by creating a squeeze page. Here you explain in more detail exactly what you can offer the viewer and give them something for free or more information in return for their details (first name and email address are the best). This is how list building takes place.
Bullet point out the offer to make it stand out to the viewer; people don’t want to have to read a long chunk of text to find out what the offers/benefits are so make it clear for them. Also I recommend shooting a video where you explain the benefits; this is good for two reasons. Reason one is because you come across as a leader and reason two is people will relate to you and know you’re not a spamming robot.
Now you have a keyword loaded domain name and clear squeeze page you need to drive traffic to your site. There are many Internet Marketing techniques that are good for list building but I’m going to talk about free techniques as not everybody can afford paid advertising at first (I definitely couldn’t when I first started out).
You want to in my opinion to use social networking for starters, so set up accounts with the most popular; I highly recommend Facebook and Twitter as they are the two I have had the most success with. Once you have an account you want to target specific people you think will be interested in your product/business opportunity.
I’m involved within the Internet Marketing Industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money and escape their Real Estate jobs.
To find these people I simply type “Real Estate” on Facebook and Twitter and it bringe me a list of people that have that word appear on their profile so they most likely work in Real Estate. Add them and when they accept introduce yourself, briefly let them know who you are and what product/home business you are involved with. Then ask to hear more from that person; list building is all about building relationships so show an interest in them as well.
Now you should get the picture of how List Building works; mainly let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationsship. Building relationships with people will result in profitable list building.
This article came from the latop of Jonathan Pitts. Now one of the Top Internet Marketing Mentors in the UK he uses his expert knowledge in Internet Marketing to mentor others and allow them to reach financial success and better their lisfestyle. Jonathan has produced a Truth Report giving the real FACTS on Internet Marketing and how to make money from it. Get your Truth Report Here.
Tags: home business opportunity, Internet Marketing, internet marketing business, Internet Marketing Techniques, Jonathan Pitts, Legitimate business opportunity, list building, make money online, marketing mentor, multi level marketing, myinternetbusiness, stuart ross, yournetbiz