Alexis Ohanian: How to make a splash in social media

http://www.ted.com In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the “Sixth Sense” wearable tech, and “Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

Duration : 0:5:37


[youtube tPgQsv2KPwc]

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25 Responses to “Alexis Ohanian: How to make a splash in social media”

  1. roidroid Says:

    He refers to the …
    He refers to the loss of dictatorial control, it doesn’t necessarily mean anarchy.

    He seems to be talking mostly about “crowd sourcing”, a kindof natural democracy. Perhaps you could call it anarchy, i’m not entirely sure.

  2. JPO1618 Says:

    oh, Mr. Splashy …
    oh, Mr. Splashy Pants…

  3. c9rm3n Says:

    @roidroid
    “but if …

    @roidroid
    “but if you want to succeed you got to be OK with just loosing control”

  4. Casmige Says:

    =OoO=
    “Anyone know …

    =OoO=
    “Anyone know the song or where to get it? ”

    Sounds like Lisa Gerarrd Compilation….

    She’s incredible!
    =OoO=

  5. duggan23 Says:

    Yeah i want to know …
    Yeah i want to know too. It’s obviously a teaser campaign, but i actually really liked it. Anyone know the song or where to get it?

  6. roidroid Says:

    it’s a “brand …
    it’s a “brand growing” advertisement. The purpose is to get you used to seeing their “balls” logo first. Without the negative feeling of forcing any product on you.
    YET…

    Only once they have sufficiently built up the “balls” brand in your head will they introduce you to the product/company. By this time you will be so used to the balls, it will be like a fast-track highway into your mind that the company/product itself will travel on.
    You WILL remember.

    Like a trojan horse.

  7. roidroid Says:

    shut up
    shut up

  8. roidroid Says:

    no, democracy
    no, democracy

  9. ratholin Says:

    It’s a commercial. …
    It’s a commercial. A really crap comercial that most people just skip. Funny that it’s at the end of a lecture on a supposedly really good ad campaign.

  10. ratholin Says:

    not that I’ve heard …
    not that I’ve heard of but every year they apply to the whaling coalition to kill more whales every year the whaling coalition says no and then japan only kills a few whales supposedly for science but since they’re already dead they might as well eat them…

  11. cerebral200 Says:

    Did Japan really …
    Did Japan really drop their whale killing?

  12. c9rm3n Says:

    Is this guy pro …
    Is this guy pro anarchy?

  13. SophosVII Says:

    I wonder if this …
    I wonder if this guy could speak even faster…

  14. lexleon Says:

    Bravo!
    Bravo!

  15. theseanze Says:

    They’ve done some …
    They’ve done some crazy things, but I guess the clearer point I was trying to make is its more productive to support the root causes they’re getting at. In the past they have stood alone on some issues that nobody else brought into light, and if people listened to whats going on, maybe they wouldn’t feel and behave like cornered rats, desperate for change… You can argue that getting in the way of poachers is fiscal terrorism, but what right do we have to be whaling these days?

  16. liquidminds Says:

    i guess they …
    i guess they publish the most interesting ones first, so when there is a long time without a ted-talk, the amount of less-interesting talks and shows increases.

    I wouldn’t mawn about be lesser shows beeing just good or OK. I would be happy, that the worst TED publishes, is still something worth watching and that the best will blow your mind.

  17. ilovelux Says:

    Whats the last …
    Whats the last minute of this clip about… the colour changing spheres??

  18. tarcal87 Says:

    I thought so yes, a …
    I thought so yes, a whole day of different talks.
    And yes, I think it would be interesting to see all the different topics and people and their experiences.

    It’s just that there is quite a few less interestnig Ted talks, sometimes they are just shows, performances..

  19. liquidminds Says:

    as i get it, there …
    as i get it, there is a series of talks on one day. Some last a couple minutes, some longer.
    They just upload them one at a time.
    Guess that’s how they fill the gaps between talks ;-D

    So it’s kind of interesting to have a day where you can listen to a lot of totally different talks and get totally different impressions. I imagine it to be very interesting.

  20. 1schwererziehbar1 Says:

    “all kinds of memes …
    “all kinds of memes get born on the reddit frontpage”. yeah, sure. that’s where they all come from.

  21. michalchik Says:

    Do you perhaps mean …
    Do you perhaps mean ecological terrorists? If so who lives in terror of their next attack?

  22. shawnabgoode Says:

    just loose it aaaaa …
    just loose it aaaaa aaaa aaaaaa aaaaaaaa aaaaaaaaaaa! Like eminem right? he didn’t do too bad……….

  23. forcefeedswede Says:

    I thought I spoke …
    I thought I spoke fast . .he is lightning speed babbling

  24. tarcal87 Says:

    OK all the people …
    OK all the people sat in there for a 4 min talk like that :D I’d be disappointed.

  25. Shaunt1 Says:

    Excellent! He gave …
    Excellent! He gave a good example of how the internet can do amazing things!

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