Posts Tagged ‘ed hodgson’

1 April

Set Up Your Marketing Funnel In 3 Easy Steps

Creating your marketing funnel is definatley the simplest way to get traffic to a site, show your services, products or online business to your prospects and build a successful automated online home business. This is able to be done by anyone who puts the work in, even though some experts will try to tell you otherwise.

Let’s start off by quickly descibing what a marketing funnel (or lead funnel) actually is. Obviously, a funnel is wide at one end and narrow at the bottom. Only some visitors will buy your stuff, so your funnel will start with every visitor you get and then sort them out to the percentage who will buy your product or decide to do business with you.

Follow these 3 easy steps to quickly create an effective marketing funnel.

To begin with you want visitors coming to your website. A basic truth but that is where it starts off – by marketing your services. You need to market or advertise your online presence so that people interested will know it is there and look at the offer you have.

You have a choice of how to do this. You can either pay for advertising or there are ways to advertise for free or for those on a budget. Just a few of these are pay per click, posting classifieds, ezine advertising and article marketing are just some ways to go about it.

Secondly, once a visitor has come to your website, you need a way to keep them coming back as very few will actually decide to purchase from you on their first visit. So to do this you want your marketing funnel to educate your visitors about yourself and your product.

A personal site will give relevant, friendly information and a form to record their contact info so you can then send them useful information by using an opt-in form and requesting them to join your list of potential customers. They will then receive regular updates from you regardless of how long it is before they visit again.

The third part of your marketing funnel is where your visitors and subscribers have now seen enough of you and what you can offer. They are ready to contact you or simply purchase from you or join you in your turnkey online business opportunity. As you can see, the numbers here will be much smaller than the total number of visitors you get in the first place.

So it must be a priority to get as much traffic to your website as possible. They are the driving force behind your business and without them at the beginning of your funnel, there will be no prospects to buy from you at the other end. Your marketing funnel also brings high quality visitors so your funnel will filter visitors so you only end up with traffic that is ready to buy.

The purpose of your marketing funnel is to get visitors to your site and turn them into paying customers. Bring quality traffic to your website and they will buy, time after time.

Find out more about how you can generate a high figure income by setting up an effective marketing funnel. As seen on Google, Yahoo and Bing, Ed Hodgson can show you exactly what you need to do. If you want to escape the rat race and make more money working from home, then visit his website at www.ExtraIncome2Freedom.com for your free report and mini-course now.

18 January

The Success Mindset and Internet Marketing

In the internet marketing industry, you may be selling other peoples’ products or promoting someone else’s business opportunity but at the end of the day, if you don’t have a success mindset and treating it as a business, make no mistake, you WILL fail (at least, fail at making it successful).

So what do you think of your chances of success? That you probably won’t make it? I’m not suggesting that.

It’s all about your mindset. If you’re coming fresh into a new industry there will be things you won’t understand. This is perfectly normal and natural.

Starting your own business in internet marketing will be a rollercoaster ride of emotion: You’ll initially feel excited about your new venture, thinking of new beginnings, a better lifestyle and more money.

Then, as you look further beneath the surface you soon realise that there is a whole world of tools, resources and techniques that you need to know about and learn. This is when you start to get those overwhelming feelings of information overload.

This is the point at which you need to guard against any feelings of doubt or lack of belief in yourself. You may well feel that you’re not cut out for this and that you made a wrong decision. Well, if you think that is the case, I have some news for you – we have all been there! And those who end up being successful online make a decision to achieve their goals, no matter what the challenges.

If others have already achieved what you want, then so can you.

Just remember that being frustrated will just be part of the journey when you are taking on so much new information and learning new skills along the way.

During your journey, if you ever get to a point of feeling totally overwhelmed and ready to throw it all in, then just remember that those feelings are normal and all you need to do is readjust your mindset, go through it and emerge on the other side.

This is the bottom line:

Maintaining the correct mindset is critical to your Internet Marketing success. If you find yourself falling into dark places, then go back to developing your mindset.

Use the industry you are a part of and educate yourself. If that means taking a week out of marketing to get back on track, then that is what it means.

I really can’t say it enough. Take time out to develop and train a mindset that expects to be successful, in your business and all other areas of your life. Change your mindset to expect what you want to achieve and you will find that you will start to grow, in an industry that offers so much potential for you to achieve anything you want.

As a successful online marketer himself, Ed Hodgson works with people to help them start their own turnkey online businesses. His FREE 32 PAGE REPORT reveals the truth about online marketing business opportunities. Get access to his FREE Marketing Course Videos, showing how anyone can start an online marketing business of their own.

12 January

Why Blogging is Important in Online Marketing

A very productive way to increase your effectiveness with online marketing is by blogging. If you dont know about blogs and the power that they have on generating traffic, then this article will show you how to easily start generating traffic to your website.

Web logs (blogs) are often used as a newsletter to subscribers but can be used for almost any purpose.

You will also build your credibility and personal brand by using Blogging, as well as increasing your traffic.

Remember, people buy from those they like and trust so blogging helps us in developing a relationship with our online marketing prospects.

Search engine placement is another advantage of using blogs. You do need to include relevant keywords for this to work but is easy to do.

When potential prospects are looking into a business opportunity, they want to see regular, updated information and blogging will help you do this.

By providing them with new info youre staying connected to your prospects, and when and if they decide to purchase, theyre more likely to do that through you, especially if they feel a connection to you or feel they relate to you in some manner.

Blogging is easy on the budget also. Blogger.com allows you to start online marketing and set up a blog very quickly and for free!

Linking to your other sites within your blog is a must. At least one of these should be to your own personal page.

This will introduce the prospect to you and lets them see openly who you are and what you stand for. Again, this is very important for building a genuine, trusting relationship.

If you choose to use WordPress.com, be aware that they dont allow the use of blogs as a promotional site. So if youre using your blog as an online marketing tool, its likely to get shut down at some point. I know from my involvement in the Turn-key Marketing team that this has happened.

My advice would be to use a free blogging service when you start your online marketing. As your experience increases, you can then decide to stick with whats working for you, or switch to hosting your own blog.

One final note on blogging.

You are supposed to be blogging to give out information of value. So, when you do your posts, you want to keep them informative and not written like a sales letter. You want to inform the reader of certain aspects of your business and contribute to the relationships that you are forming with your online marketing skills.

Ed Hodgson is a successful online marketing coach who shows others the same techniques that he successfully uses for his own online business. Blogging is a core method that he uses to educate others and advise them on generating a substantial income online.