Posts Tagged ‘marketing mentor’

12 January

Why Blogging is Important in Online Marketing

A very productive way to increase your effectiveness with online marketing is by blogging. If you dont know about blogs and the power that they have on generating traffic, then this article will show you how to easily start generating traffic to your website.

Web logs (blogs) are often used as a newsletter to subscribers but can be used for almost any purpose.

You will also build your credibility and personal brand by using Blogging, as well as increasing your traffic.

Remember, people buy from those they like and trust so blogging helps us in developing a relationship with our online marketing prospects.

Search engine placement is another advantage of using blogs. You do need to include relevant keywords for this to work but is easy to do.

When potential prospects are looking into a business opportunity, they want to see regular, updated information and blogging will help you do this.

By providing them with new info youre staying connected to your prospects, and when and if they decide to purchase, theyre more likely to do that through you, especially if they feel a connection to you or feel they relate to you in some manner.

Blogging is easy on the budget also. Blogger.com allows you to start online marketing and set up a blog very quickly and for free!

Linking to your other sites within your blog is a must. At least one of these should be to your own personal page.

This will introduce the prospect to you and lets them see openly who you are and what you stand for. Again, this is very important for building a genuine, trusting relationship.

If you choose to use WordPress.com, be aware that they dont allow the use of blogs as a promotional site. So if youre using your blog as an online marketing tool, its likely to get shut down at some point. I know from my involvement in the Turn-key Marketing team that this has happened.

My advice would be to use a free blogging service when you start your online marketing. As your experience increases, you can then decide to stick with whats working for you, or switch to hosting your own blog.

One final note on blogging.

You are supposed to be blogging to give out information of value. So, when you do your posts, you want to keep them informative and not written like a sales letter. You want to inform the reader of certain aspects of your business and contribute to the relationships that you are forming with your online marketing skills.

Ed Hodgson is a successful online marketing coach who shows others the same techniques that he successfully uses for his own online business. Blogging is a core method that he uses to educate others and advise them on generating a substantial income online.

29 November

James Barrett Talks About The Importance Of Mindset In Internet Marketing

http://www.WhoIsJamesBarrett.com James Barrett talking about the importance of the correct mindset when Internet Marketing, and why he believes it is so important to have self belief.

Duration : 0:10:2

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6 November

List Building – The Puzzle is Revealed With Top Tips

One of the most popular phrases you will hear in the Internet Marketing Industry is “The money is in the list”. I am going to explain in this article exactly what list building is and how important it is to a home/online business.

A list is a collection of people’s details (normally email addresses) who are interested in your product/niche. These people have opted in to become part of your list because you can provide them with useful products/information. A list of 100,000 people whom you know nothing about is not likely to be as profitable to you as a list of 5-10,000 people whom you know are interested in your product/niche.

Make it clear to people visiting your website exactly what your product is. Do this by including keywords that relate to your business/product in your domain name. For example I am involved with Internet Marketing and am a Mentor so my domain name contains both the keywords “Marketing” and “Mentor”. This lets everybody who views my site know exactly what product/business opportunity I am involved with. Make sure you do the same or you will not be getting targeted traffic which will result in poor and not very profitable list building.

Now you have made it clear what product/business you are involved with go into further detail by creating a squeeze page. Here you explain in more detail exactly what you can offer the viewer and give them something for free or more information in return for their details (first name and email address are the best). This is how list building takes place.

Bullet point out the offer to make it stand out to the viewer; people don’t want to have to read a long chunk of text to find out what the offers/benefits are so make it clear for them. Also I recommend shooting a video where you explain the benefits; this is good for two reasons. Reason one is because you come across as a leader and reason two is people will relate to you and know you’re not a spamming robot.

Now you have a keyword loaded domain name and clear squeeze page you need to drive traffic to your site. There are many Internet Marketing techniques that are good for list building but I’m going to talk about free techniques as not everybody can afford paid advertising at first (I definitely couldn’t when I first started out).

You want to in my opinion to use social networking for starters, so set up accounts with the most popular; I highly recommend Facebook and Twitter as they are the two I have had the most success with. Once you have an account you want to target specific people you think will be interested in your product/business opportunity.

I’m involved within the Internet Marketing Industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money and escape their Real Estate jobs.

To find these people I simply type “Real Estate” on Facebook and Twitter and it bringe me a list of people that have that word appear on their profile so they most likely work in Real Estate. Add them and when they accept introduce yourself, briefly let them know who you are and what product/home business you are involved with. Then ask to hear more from that person; list building is all about building relationships so show an interest in them as well.

Now you should get the picture of how List Building works; mainly let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationsship. Building relationships with people will result in profitable list building.

This article came from the latop of Jonathan Pitts. Now one of the Top Internet Marketing Mentors in the UK he uses his expert knowledge in Internet Marketing to mentor others and allow them to reach financial success and better their lisfestyle. Jonathan has produced a Truth Report giving the real FACTS on Internet Marketing and how to make money from it. Get your Truth Report Here.