| 22 March |
A National Epidemic Or An Astute Marketing Strategy? |
The New York based “Early Show” felt this was worthy of reporting, so it must be serious right! This epidemic is so bad that magazine articles are popping up, media groups are forming and celebrities are using TV to raise public awareness. The question is, is it an epidemic of choice, or a lifestyle change brought on by today’s economic times.
This national epidemic is no longer confined to private settings such our home, over the years it has gained momentum and is now found in the work place, theaters, malls, schools and high class events such as the opera!
Jerry Seinfeld, dedicated an episode to it, Magazines are reporting on it, Social Media sites have been organized to fight it and CBS’s the “Early Show” featured it. Why is this happening? Are we merely making a Choice? or Is the economy forcing a change in our Lifestyle?
The “Early Show” hit the streets of New York City to get the publics perspective on the cause of this epidemic. After sorting through the interviews it is apparent that this Epidemic has been created solely by Choice, the right we possess as American Citizens, not an economic infliction on our Lifestyle.
I’m sure by now you’d like to know what all the excitement is over, what is the epidemic that has infiltrated society and is causing such a Buzz!!! Hold on to your hat, you may need to sit down, Our National Epidemic Is Sweatpants! It seems people are no longer wearing them just to the gym or to relax at home. They are being worn in public and a portion of our society can’t take it anymore!!!!
Hopefully, you were fortunate enough to catch this segment on the “Early Show”, if not you can check the archive files on their website and see a photo of a model rockin’ High Heels with her Sweatpants! No Joke! Roberts Rassi of Marie Claire’s was interviewed and stated, “If you wear Sweatpants, “You should always dress them up, always, always wear a heel.” He also said “Always wear something tailored, something with a sparkle, a blazer or a sharp shirt.” You know people will actually do this, right! What an astute marketing strategy, transforming a new Fashion Trend from a, so called, “Epidemic.”
Why do I think this is a Marketing Strategy, and a ingenious one at that, because I am a Marketer, and we are always looking for unique ways to present and promote. This nationwide plea for Sweatpant Fashion is the equivalent of a “New and Improved” commercial presentation.
I have to say, the strategy is great though I will NEVER wear heels or something with a sparkle with my sweatpants. Even when I wear them to work primarily because, I work at home. When in my comfort zone I want to be just that, comfortable! If you would like to be comfortable too then check this out.
Always Comfy,
Learn more about Marketing Opportunities. Stop by Tammy Bell’s site where you can find out how you can work at home and increase your income part time or replace your income and fire your boss.