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Twitter has become an important tool for online companies nowadays because of its efficiency when it comes to reaching out to a target audience. In the following article we shall be trying into three explanation why your online enterprise ought to be using Twitter.

Twitter is a fantastic “understanding” tool that is used by businesses to get a close look at their target market and what the people inside of it need and want. Think about it: how can you properly develop products that people will actually buy if you have no idea what they really want? This allows you to get inside of your prospective customer’s heads without being intrusive. Twitter helps you out here because it provides you with an easy way to reach out to large numbers of people in specific markets. For example, let’s say you’re in the “dog training” niche and you want to launch a new ebook in it. You can use Twitter to understand what kind of problems people are facing when training their dogs and then you can address to those issues in your ebook.

One big benefit for businesses that use Twitter is the ability to manage your online reputation. Twitter is now the main hub that is used to break news and send out information. If your news is big or important it will get passed around a lot and because there are millions of Twitter users it is very likely to get sensationalized. If you are worried about what is being said about your company and how your brand is being represented you can follow the action on Twitter in real time. If someone has had a bad experience with you or what you are selling it is highly likely that they will talk about it on Twitter. This gives you the chance to talk to the person directly about the problem and work it out. Don’t ever forget that Twitter is a social place where honesty and transparency are great things.

Try to think outside of the box and figure out new ways to use Twitter to help your business. How about using it to find new employees or freelancers for outsourcing? Everybody knows that Twitter is all about helping you build relationships so, if you let your followers know that you need some help, you’ll probably get a great response to those feelers. Let’s say you run a software company and you need a programmer. Most of your followers will be part of the software industry in some way so be prepared for both direct responses and indirect responses when you send out your tweet; you could even find a new hire!

In conclusion, Twitter is a great platform for growing your business. If you truly want to make money with your business, you need to reach out to the right people at the right times. Twitter lets you achieve this easily because it gives you access to various micro-niches, which means you’ll be able to target your business better.

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Complete video at: http://fora.tv/2007/09/26/Up_Close_and_Personal_Share_Your_Life

Co-founders of social networking sites Jaiku, Twitter and Dopplr discuss the benefits of online Social Networks.

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“Up Close and Personal: Share Your Life,” featuring Jyri Engestrom, Biz Stone, Raymond Spanjar, Felix Peterson, and Matt Biddulph, with moderator Linda Stone.

Where are you? What are you doing? Simple questions, simple answers, essential to our social existence. Twitter, Jaiku, Plazes, Dopplr and Hyves help us to share our lives with friends, family, anyone, anywhere. This session explores our existence and contact in an always-’on’ world.- PICNIC

Jyri Engestrom is co-founder of jaiku.com, a mobile social software startup. He is also Founder and Vice-Chairman of Aula Network, a nonprofit to advance the vision of a creative society. Jyri incubated start-ups at Tera Group, a venture capital partnership, and co-founded ShiftControl, an online recruiting company based on friend-to-friend referrals. Prior to that he worked as a Concept Designer at Satama Interactive, where he co-led the design of Nokia.com. Jyri is working on a Ph.D on innovation at the Management School at Lancaster University, UK. He holds a Master’s degree in sociology from the University of Helsinki. He maintains a weblog at zengestrom.com.

Biz Stone is co-founder of Twitter, Inc and also helped make Xanga, Blogger, Odeo, and Obvious. Biz sometimes writes books about what people are doing on the Internet. Interested in what he is up to? Follow his Twitter trail at twitter.com/biz, or read his blog at www.bizstone.com.

Matt Biddulph is a creative technologist who works with companies like Nature, Joost and the BBC to bring cutting-edge technologies into the mainstream. He is also the CTO of Dopplr, a social network for frequent travellers.

Duration : 0:4:29

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As Twitter-mania reaches new levels, Slate V presents a mockumentary about a company that wants to take microBlogging to the next level.

Duration : 0:3:44

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A quick and plain English intro the micro-Blogging service Twitter. Follow us: http://www.twitter.com/commoncraft
This video comes in an unbranded “presentation quality” version that can be licensed for use in the workplace. http://www.commoncraft.com/twitter

Duration : 0:2:25

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