Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within Social Networks:
“There are so many ways you can work with social networks but increasingly it’s not just about advertising it’s about having a presence in the place is where consumers interact and doing that in a way that feels credible and relevant.
So whether you can create a page of inner social network and be there but actually giving people a reason to be involved sort of as creating content that you share on your page and get users to interact with or you create applications that users can load on to their social network pages creates a genuine usage for them and makes their page more interesting or makes their life easier online.
There are some good examples like Intel created a page on MySpace that was a collaborative music project. So people could who were pitching for a place in a band could create a super group out of the best entrants. So it’s kind of rather than just being an advert on a social network it’s actually kind of acting how you want to be seen and kind of creating stuff and getting people involved. So acting how you want to be perceived rather than just talking about it.
I think business should really jump on this idea and involve their users and open themselves up to getting more people involved and have done very well.
We looked at Facebook, and they have actively got their users to collaborate with them to translate the website into hundreds of local languages around the world, you know that was done by charge by the users.
Another good example is a video rental company in the US called Netflix which were trying to improve their recommendation system that recommends new films that you should borrow and they opened it up to the general public and developers and put a million dollar prize on it and said come and create a better recommendation system for us.
So it was about collaborating with the wider community and being open with them. They shared all their data and they are going to get a better system out of it by being open and being active and being involved with the wider world.”
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Americans are getting most of their news on their cell phones and via Social Networks, while those over 50 are the ones left reading the print versions of newspapers. The Internet has finally surpassed newspapers in popularity among Americans
Read the full show notes at: http://socialblade.com/show/2010/03/05/insane-online-mustaches-episode-31/
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Loneliness has been linked to depression and other health problems. Now, a study says it can also spread. A friend of a lonely person was fifty-two percent more likely to develop feelings of loneliness. And a friend of that friend was twenty-five percent more likely to do the same.
Earlier findings showed that happiness, obesity and the ability to stop smoking can also spread like infections within social groups.
The findings all come from a major health study in the American town of Framingham, Massachusetts.
The study began in nineteen forty-eight to investigate the causes of heart disease.
Since then, more tests have been added, including measures of loneliness and depression.
The new findings involved more than five thousand people in the second generation of the Framingham Heart Study. The researchers examined friendship histories and reports of loneliness. The results established a pattern that spread as people reported fewer close friends.
For example, loneliness can affect relationships between next-door neighbors. The loneliness spreads as neighbors who were close friends now spend less time together. The study also found that loneliness spreads more easily among women than men.
Researchers from the University of Chicago, Harvard and the University of California, San Diego, did the study. The findings appeared in the Journal of Personality and Social Psychology.
The average person is said to experience feelings of loneliness about forty-eight days a year.
The study found that having a lonely friend can add about seventeen days. But every additional friend can decrease loneliness by about five percent, or two and a half days.
Lonely people become less and less trusting of others. This makes it more and more difficult for them to make friends — and more likely that society will reject them.
John Cacioppo at the University of Chicago led the study. He says it is important to recognize and deal with loneliness. He says people who have been pushed to the edges of society should receive help to repair their Social Networks.
The aim should be to aggressively create what he calls a “protective barrier” against loneliness.
This barrier, he says, can keep the whole network from coming apart.
And that’s the VOA Special English Health Report. You can find transcripts and MP3s of all of our reports at voaspecialenglish.com. You can also post your comments and read what others are saying. And you can find us on YouTube and Twitter at VOA Learning English.
(Adapted from a radio program broadcast 06Jan2010)
http://www.flipboard.com – http://twitter.com/chrispirillo – http://facebook.com/chrispirillo – The other night my long-time friend Robert Scoble tweeted out a link about his interview with the CEO of the company that created the free Flipboard application. This app is the future of news distribution. It’s a beautiful mashup between social media connections as well as traditional and community sources. This, my friends, is the way I’m going to start navigating information that flows through all of the channels I am most interested in. http://chris.pirillo.com
XYDO is a Social News application. We aggregate news and information from over 40,000 of the web’s best sources. These sources and the content they publish are organized by our users into hundres of subjects, ranging from Photography to Startups. On top of that, XYDO provides a bunch of tools for users to connect, converse, and learn with other people who are also passionate about the subjects they care about.
Spend one day with XYDO and we promise you’ll be more informed on the subjects you really care about.
What would a news reader look like if Apple had designed it? Flipboard shows you. It takes your Facebook friends’ messages, or Tweets from Twitter, and lays them out in a magazine format. But that doesn’t do justice. This makes reading news from Social Networks fun because of the aesthetics. You have to see this to get an idea of why this app could disrupt news and publishing businesses.
TheRealNewshttp://gdata.youtube.com/feeds/api/users/therealnewsNewsnews, US, social, forum, detroit, 2010U.S. SOCIAL FORUM PARTICIPANTS ON MAKING “REAL NEWS’
Reporter Stacy-Marie Ishmael details how and why she uses Twitter, her advice for PR pros, and what irks every journalist in this wide-ranging interview.
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within Social Networks:
Americans are getting most of their news on their cell phones and via 
This is the VOA Special English Health Report.
http://www.flipboard.com – http://twitter.com/chrispirillo – http://facebook.com/chrispirillo – The other night my long-time friend Robert Scoble tweeted out a link about his interview with the CEO of the company that created the free Flipboard application. This app is the future of news distribution. It’s a beautiful mashup between social media connections as well as traditional and community sources. This, my friends, is the way I’m going to start navigating information that flows through all of the channels I am most interested in. http://chris.pirillo.com
XYDO is a 
What would a news reader look like if Apple had designed it? Flipboard shows you. It takes your Facebook friends’ messages, or Tweets from Twitter, and lays them out in a magazine format. But that doesn’t do justice. This makes reading news from 
VidCon 2010 Wrap Comedy News Social Networking Internet Celebrities Personalities
TheRealNewshttp://gdata.youtube.com/feeds/api/users/therealnewsNewsnews, US, social, forum, detroit, 2010U.S. SOCIAL FORUM PARTICIPANTS ON MAKING “REAL NEWS’
Reporter Stacy-Marie Ishmael details how and why she uses Twitter, her advice for PR pros, and what irks every journalist in this wide-ranging interview.
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