Every business, small or big, needs to establish its presence online. The best way to gain visibility in the eyes of the user is through search engine rankings. It is vital that your website ranks among the top pages in search engines, for a particular search term. This is where link building comes in. There are various strategies of link building. This article will explain in detail about one of the major strategies – blog commenting .
Some of the most valuable links don’t appear on websites. They appear in email-based communication. You won’t get link popularity but you will get the residual effect. Don’t overlook these opportunities.
Guest posting on other blogs has other benefits as well. For one, you’ll find that you have an endless supply of blogs where you can publish your content on. Most bloggers struggle for material. Just like a journalist or a columnist, often bloggers struggle from writers block and totally enjoy it when someone offers to provide them with killer content.
A reliable technique is submission of articles to directories. There are a lot of free article websites on the web and it is just appropriate to submit articles to these sites. These articles may not be necessarily about your websites but should be topics related to the services you offer. Simply attach the URL of your website at the bottom of the page.
This way people reading the article may get to know and visit your website. The topics or write-ups on these article sites should not be the same as the content found on your site.
Building inbound links through reciprocal link exchanges is a simple yet very powerful website promotional tool. If done correctly, increasing your linkage will: increase your traffic significantly, improve your visibility in the search engines by raising your link popularity, provide an added resource to your website, save you a lot of advertising money.
There are a variety of link building strategies such as commenting on others’ blogs with a backlink to your site, posting on forums while having a link to your site in the signature, submitting to social bookmarking sites such as Digg, Reddit, Delicious, etc.
Outbound links – should you link out? The only thing you lose if you don’t link out is opportunity. Link out to people who mentioned you. Link back to similar industries and established sites.
Link building takes a ton of time. Make sure you have your tactics prioritized and budget for them. Then have your resources organized.
Purchasing decisions are usually preceded by research. As the internet offers ready access to information, the common search engines provide quick access to information important to buyers. And a website link that appears as a result when the user requests information, presents a unique opportunity for the website owner to earn credibility and possibly, a new sale.
SEO or “Search Engine Optimization” is the practice of presenting an organization’s web page so that it will be easily found and displayed as a result for potential customer searches. The term ‘optimization’ simply means that when a user is searching for information related to a particular product or service, that web page will be displayed by search engines so that readers will be more likely to “click over” and visit that page. Websites appearing high on the search engine results page are more likely to receive reader attention, so positioning a page to achieve a high results page placement is hugely important.
The world’s biggest corporations pay great sums of money to optimize and maintain their web pages to attract internet users. This process pays off many times the invested time, money and effort. Otherwise, these savvy companies would invest their marketing dollars elsewhere. In the end, major companies earn sales by optimizing their pages so that users will be more likely to visit.
But is SEO only effective for large companies? One of the great things about the internet is that all companies can compete for the same customers, albeit in somewhat different ways. An understanding of local user and buying behavior can be used by the local business to compete with major national companies.
The big companies usually base their web presence around presenting product feature and price considerations. Local business can also present their product and price information, but have the advantage of using location and any other local characteristics to attract attention from prospective buyers. If properly configured, a small business website can compete with companies many times their size.
Of course the major decision point surrounding investment in an SEO is the ultimate cost. Google believes that average cost for new customer acquisition using direct mail is about $70. For email campaigns, this cost drops to $60 and Google’s cost per click model works out to be about $8. This pay per click model may require users to pay for clicks that don’t result in sales however. Pay per click also requires customers to click on the advertisement contained on the Google web page.
Averaging cost calculations in this manner may not be in line with your business, but the proportions are informative to examine. Direct mail is more expensive than email, which I more expense than the Pay Per Click model. However, once a website has been optimized to appear as an organic result for a user search, that link can earn many new sales and return over and above the amount invested.
An optimization campaign to attract new business using the company web page can take a few months with an investment between several hundred to a few thousands of dollars. Google’s pay per click program can cost as much as several dollars per user visit. These costs add up quickly!
Search engine results though, are favored by users as internet viewers fully understand that the paid links are in fact advertisements. Search engine results – made possible by seo – are more likely to be clicked upon than the paid links offered by the various search providers and users trust the results pages to be more informative.
By positioning a web page to attract viewer traffic, the business can present the product or service message and achieve credibility over the paid-link programs. In terms of efficiency and cost effectiveness, an investment in an SEO program can win new customers by presenting a credible company message via the internet. As users are more likely to click on “organic” search engine results as opposed to paid advertising links, the investment in SEO can in many cases be more cost effective and deliver a greater return on investment than any other form of internet commerce.
Want more business? SEO Consultants in Denver help companies of all sizes compete for business utilizing the internet. Visit our home page for more information or check out our SEO Denver Blog for the latest in SEO news and information.
The biggest challenge in business is determining the ROI, finding its ways and means. It is somewhat the same of you have an online business. What are the ways to for an effective marketing strategy? Here are a few points that might want to consider for your business.
PPC or Pay Per Click advertising. This is possibly the fastest way to be ruined since the carnival huckster. Anybody can participate as long as the money lasts.
SEO, Search Engine Optimizing, which could be described as reverse engineering the mathematical equation used by the Search Engine, while the formula is changing. Search Engines work very hard at not being fooled by websites attempting to falsely manipulate search results. The Search Optimizer works to present his client websites to be relevant in the appropriate places so the business can be found when prospective customers are searching.
Social Marketing. Again, anyone can play but most will never grasp the power of a free tool. Like giving out a complete set of carpenters tools to anyone who asks for it doesn’t mean any houses will get built.
And finally Viral Marketing. If you think SEO was rough try this on for size. Creating content that spreads all by itself online is what we call viral. Generally the stuffs that take on a life of their own like this have nothing to do with business. However if you are really good at knowing how to get people’s awareness and have enough resourceful ideas to keep throbbing out the hits viral marketing just might be your ticket to fame.
Determining which tactics are going to be best for your product or service is critical for search marketers. PPC, SEO, Social and Viral all have their advantages, but depending on the marketplace you’re in, some strategies may be much more cost effective and sustainable than others.
As you might expect, the results you get with a given strategy is directly proportional to the dollars being spent and focus given it. As you may have discovered on your own, Pay Per Click becomes an extremely difficult tactic to implement effectively in any sort of competitive market. Social Media on the other hand can be leveraged to great advantage with little difficulty even in highly competitive verticals. As reported by Forrester Research in their 2009 US Interactive Marketing Forecast: The Projected money spent on Pay Per Click advertising in 2009 will be $12,937mm, on SEO will be $2,456mm and $716mm on Social Media marketing.
PPC gets the lion’s share of search dollars, often thirteen times higher than second place SEO, with Social being the section where the least amount of money is spent. The degree to which you can be effective in these areas depends a good deal on how big of a fish you can be in the portion of that pond dedicated to your corner of the web.
How do you decide which part is best for your business? You have to cautiously consider your objectives, and resources. If you have a lot of money to toss at promoting your business, Pay Per Click will be the best way to get noticed. But it is not a good long term scheme in a hard-hitting economy.
seo is not as quick to get going but the results are firm and can obtain acknowledgment for your business in any appropriate search. Long term you’ll spend a lot less for good SEO than PPC and get a lot more business too.
Social media marketing is free to be involved in but it takes a certain finesse to keep people interested without being annoying. If you make a plan of treating your social marketing like you would a weekly or daily special or promotion you’re more likely to gain a loyal following.
All areas of online marketing are experiencing massive growth. As shoppers have shifted from the yellowpages and print advertising to searching online for the products and services they want the marketing dollars spent on SEO and PPC will likely double in the next five years.
Search Engine Optimization, which could be illustrated as reverse engineering the mathematical equation used by the Search Engine, while the formula is changing.
Unique Article Wizard (UAW) is an article distribution program that has been around for a few years. Many people who have used UAW see great results and potential in it and I’m one of them. I have been using UAW for a month now and would like to share my review and experience on using UAW with people who are interested.
UAW basically has its own list of directories, blogs and mailing list that distributes your articles. This huge list keeps increasing mainly because it provides many ways for people to receive unique, first hand content from UAW automatically. It is a great help to people who want articles and information fed to their websites regularly.
UAW provides plug-in for several platforms ranging from Article Directories to blogs from Wordpress and even Blogger.com. These places will receive articles from UAW on autopilot. The articles are sent by people who are also using UAW to distribute.
There is no doubt to the quality and outcome of the products from UAW. Although the price is slightly on the higher end, selling their service at $67 per month, I strongly believe that this price is worth its service. It is a generic article distribution system where your articles can reach thousands of places, getting huge exposure. You can use it to distribute any type of articles. It would be an extremely useful service if you are dealing with niche content with many different genres and have the need to reach out to a wide audience.
UAW not only distributes your article to thousands of directories and blogs, it also delivers each and every article at a certain level of uniqueness. They have created an amazingly simple method to get your article distributed uniquely. This means that you will have a very low chance of getting duplication penalty from Google or any search engine. It only takes a few minutes of work to get this special service done.
In my personal experience on UAW, I have used UAW for various content categories. Some articles I submitted with UAW appeared on the 1st page of Google with my desire keyword, this was beyond my expectations. It even took the 3rd or 4th position in the top 10 of Google which actually shocked me. This gave my website a boost in traffic from my distributed articles. In general, I utilized it in such a way that it distributes to a limit of 100-400 articles a day. This will reduce the chances of getting penalized by Google and yet still produce a consistent traffic to my website or affiliate link.
To be realistic, $67 a month is a cheap price for such a great service. Imagine submitting 3 articles a day to 600 directories, blogs and emails for each article. This is already on the optimistic side because 600 destinations is one of the lowest I have had in my experience. On a monthly basis, 30 days will equate to 90 articles. Let us be skeptical and make the number 50 since you may not send out articles on some days. This is less than 2 articles a day on the average. Taking the formula of 50 x 600, you get 30,000 articles with your link out there.
Working with that amount of 30,000 articles distributed, if each article were to get just 1 view a day, you will get 900,000 impressions on your articles in 30 days. From my experience, I get a CTR of 50-70% from my articles. This means 450,000 impressions or visitors to your website or affiliate link. Taking the assumption of having a 1% conversion rate, this will make you 4500 sales a month. Continuing on the lines of skepticism, we shall take half of that result and work with getting 2000 sales a month. If each sale were to earn you $1, then you will make a $2000 profit by investing through UAW. Even 2000 clicks on Google Adsense can make you decent profit using UAW.
Unique Article Wizard is truly an amazing program. From the simple figures that I have used in my above example, UAW has already shown such great advantages. If you monetize on Adverts and Affiliate programs, UAW can be a great service to bring you potentially high online income.
This article is distributed through Unique Article Wizard by Vexez Ong. I intentionally distributed this article without making it unique to let readers check the exposure I get by searching it on Google any lines in this article without quotes. The results you see is the proof of exposure my article is getting from Unique Article Wizard.
What is Article Marketing?
Article Marketing in the internet marketing actually means writing articles that is related to the website or webpage you want to promote then submit them to as many articles directories as you can. It is one of the most common, effective and popular marketing methods today. Mainly because it is FREE and you get high exposure to readers out there. When you write articles, your articles will relate to your website, telling the reader more about that topic you are sharing and finally linking them back to your site. Usually in your resource box, the place where you tell people more about yourself, your webpage or the thing you are promoting.
What does Article Marketing do?
Article Marketing is getting very popular in the recent 2-3 years mainly because of Google and the technology used on many articles directories. Many marketers out there would want to advertise their website and get more people to visit. With these articles directories using Web 2.0 technology, Google Search Engine Bot crawls them easier or rather I would say Google bots LOVES such sites. Google tends to index such place more often, especially when there is very often updates on that specific site. Which it happens very often on articles directories because many people are posting articles on those directories. This will result in having a chance to have your article get indexed by Google, the big brother search engine online today, and expose to as many people as you wish. Another point is backlinks, having articles submitted to many articles directories, especially those popular ones around with high Google page rank, you will also get more backlinks to your site because you promoted your website in your resource box of these articles which will be shown together with the article. Google takes backlink into consideration on listing your page or that article in Google search result, and also your page rank or even the page rank of the article directory your article is on. In short, having your articles on as many articles directories as you can, with many high page rank articles directories, your article will get very high amount of exposure.
How does Article Marketing help?
From what I’ve explained so far above, it explains how article marketing can help you advertise your website and get high exposure. Not forgetting writing articles and submitting them to article directories can be FREE, all of them can be done by you manually. Having this FREE method of advertisement, to help you promote the thing you want to advertise, it truly help you on the advertising and marketing your website.
How to make Article Marketing EASIER and Amplify its result?
As I don’t really wish to share this idea because it might saturate and reduce the effect in some ways.
If you spend some time on Internet Marketing or Article Marketing, you should have heard of this. Unique Article Wizard (UAW) – This is really one wonderful tool I’ve used online, one of the best so far.
What does UAW do?
As you probably has already seen many reviews or affiliates of UAW recommending it, it is really too good.
I posted this Article, this exact one you are reading, on my own Google Site click here – http://3.ly/articlemarketing
Then I submitted this article with UAW to hundreds of directories, you simply Google it to check this, verify the proof with your own actions.
Google these few exact topics or copy this whole string into Google Search.
“Article Marketing with UAW” OR “Article Marketing Introduced by Vexez” OR “Article Marketing with Unique Article Wizard”
I’m also not sure how good the results can be, its my test and its the proof for Unique Article Wizard.
I’ve also submitted some others articles to promote different websites and links with UAW, I was actually stunned.
When I checked back on those website hits, just 1-2 days after submission, I physically got shocked.
1000+ hits for one of them, 500+ hits for another, in just 1-2 days after submission.
I’m actually having doubts in recommending this idea to people because if everyone is using this, I’m actually getting more people to fight with me in this Article Marketing method.
As an user of UAW, my review for Unique Article Wizard (UAW) is highly rated.
Everybody involved in the world of SEO has their own opinion about keyword density. Some people think that keyword density doesn’t exist while other people believe in specific, exact densities to achieve high rankings. So what is the real truth about this topic, and how can it potentially improve or damage your positioning in the search engines?
To begin with, it’s important to understand what exactly is meant by keyword density. The term refers to the percentage of your text that belongs to a specific keyword. So if you use the word “football” 20 times in a 500 word article, you have a 4% density for that density.
Many people have the belief that a specific keyword density is the solution to success with SEO. However, there is no consistency in what people believe. Some people seem to think that extremely high keyword usage, up to 10% is acceptable and effective. Other people feel that smaller 4% or 5% keyword density is the ideal figure. So what is it really, and how can your website use keyword density to improve on its success?
The truth is that there is no exact percentage that you should be trying to use when it comes to seo. The search engines do not have a piece of their formula that says 3% density = first page rankings, or anything of the sort. Instead of focusing on exact percentages, you should worry about natural, normal inclusion of your targeted keywords.
Instead, what you should try to do is to include your keywords naturally throughout your content. You can certainly try hard to ensure you include them and include them in the right places, and you can even set basic guidelines to help you achieve this. For example, you can try to use a keyword once per every paragraph or two instead of focusing on a rigid percentage for a keyword density.
This doesn’t mean that you can’t set a few rules or guidelines for yourself. For example, many people practicing SEO try to use their keywords once every 100 words or so. Other people might try to use a keyword once every paragraph. Regardless of your strategy, just remember to take it easy and don’t jam the keywords into every nook and cranny of your content. While no keyword density guarantees success, too many keywords on a website is a surefire signal of spam, and an easy way to ruin your rankings.
Additionally, don’t forget that besides the actual article content on a webpage, there are other areas where keywords can be included. The best example of this is the anchor text used in your navigation links, however there are other opportunities such as your footer, any sidebars your META tags and more.
By now, the SEO debate for keyword density has been solved. The answer is to stop trying to pursue exact percentages. Instead, focus on natural inclusion and avoiding excessive usage of your keywords. In this way you’ll please both your visitors and the search engines and your rankings will improve.