Posts Tagged ‘social media marketing’

2 February

Strengthen Your Brand name Equity As a result of Social Media

In our last issue, we mentioned about how to use Facebook Groups for businesses. In today’s issue, we will discuss about the right ways you should communicate with your Fans and Friends from Facebook.

Although people are more or less aware of what correct Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.

When it comes to Facebook marketing, there are a number of things you have to remember when dealing with people.You should evaluate the applications that you use. However you use Facebook, whether for personal or business purposes, don’t forget that your actions online, while not all, can have a big impression within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. Additionally , there are some that rant about their bosses, spouses or in-laws online.

Here are a few things to remember when dealing with people online through Facebook, more so if you’re using it professionally.

Remember That There Are Some Things That Meant To Be Private

This may sound obvious already but it’s no longer shocking that numerous people on Facebook forget this. You can post ‘What’s on your mind’ on Facebook wall and virtually anything you want to say. Even so, remember that posting these things may turn out to be a big blunder on your part. Would you really want your customers or clients find out that you puke at last night’s wild party? Or is that catty statement that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Personal or professional contacts may stumble on these in the future. If you openly let others know about private things in your life, imagine the shame and even discredit that you could earn.

When Using Facebook for Business, Stop Publishing those Game Updates

Those game updates will make you look incompetent towards potential customers. Remember that you do have the choice not to post these updates. To you, this may be simple entertainment. But to others, posting game updates will give you the reputation of being a bit too juvenile. Of course, you don’t want to be seen this way, do you?

Avoid Posting Updates As If You’re Texting Them

‘Prty lst nyt ws frikin awesme!!!’ doesn’t look so good in your business page, does it? Some people may forget that all the characters are at your disposal and besides, you have a relatively longer character limit, so make use of them accordingly. The same goes for drunk posting, posting gibberish or something too vague. In fact, stop posting just for the sake of posting. Although all Facebook users have the freedom to say just anything they like, this thing can also be very infuriating to many people over the long run. Annoyance is not the sentiment you want to conjure up in people.

- Choose Contacts Wisely

It is best to remember that all news and information posted will appear on their wall. Even their contacts will have the chance to see it. So it would be best if you only pick contacts that are focused. Choose direct contacts if possible. You only have a 5,000 limit for contacts after all. If you’re operating a Facebook page for business reasons, you shouldn’t be too quick in accepting friend requests. Doing a little bit of research may do your business page good. You can un-friend some people later on after finding out that they aren’t within your target audience.

Be sure to read our next issue of Facebook for Business. We will discuss about delivering value to your potential customers on Facebook.

You can get the traffic if you choose to use Facebook for Business. If you want to find out more see here for additional Facebook marketing tips and tricks.

7 January

Yeah I Heard Of Them: How A Social Media Agency Could Bring Your Business Prime Search Engine Optimization

Everybody needs somebody. This old saying is no different in the marketing world. Since the establishment of the internet and its increasing popularity over the course of the last twenty years, search engine optimization has become the Ark of the Covenant for business. Marketing is a vital aspect of the business world, so ranking for high search engine optimization is important. To increase search engine optimization successfully a company should endow their marketing campaign into a social media agency. A social media agency, like Facebook or Twitter, can profit a company with incredible ranking stats in their search engine optimization. So, in case you were wondering why social media is so important, here’s a short introduction to get you acquainted.

When clients search the internet for a business to provide them a service, the placement on a search browser is important in making a decision. To increase the search engine optimization for your business to make it more desirable and available, incorporating the tool of a social media agency could increase your search engine optimization dramatically. A social media agency specializes in internet social media. Social media is a tool that people around the world can offer insight or guidance with one another, opinions on issues, photos and anything else that people feel they have a personalized. Users of a social media agency feel that the rest of the world should know about what goes on in their life at all times.

The purpose of social media marketing is search engine optimization. Search engine optimization is not an easy accomplishment. To get your business’ name on the top of the list there need to be plenty of links that lead to your website and gain acknowledgement on the web. A social media agency like Facebook or Twitter offers the easiest solution to gain high search engine optimization. A social media agency is like a shot puller. The more people feeding the internet with links the more information that becomes available to the masses of people fastened to their computers.

By incorporating the wave of social media sites into the marketing field, social media marketing has become a leader in the marketing community. A social media agency such as Facebook or Twitter could be utilized to manage the marketing of any business. In order for a business to cultivate a marketing campaign needs to be strong. With a beginning| company an affordable, but powerful, campaign is important for the company’s possible growth. Advertising can be costly and ineffective as well. A social media agency offers an affordable solution to the cost of advertising which could potentially increase search engine optimization.

Everybody needs somebody. When it comes to business, business owners want to be the result to a client’s needs. In order to be obtain position on the search engine sites a marketing campaign needs to be strong affordable and effective. Using a social media agency to ascend the ladder of search engine optimization can effectively bring any business success. Search engine optimization is the capstone of the marketing area. Choosing the right social media agency can provide the tools to gain that desirable search engine optimization.

So, do you think you would like for more information about hiring a social media agency? Do you think you would like for more information about why social media matters? Check us out at fishbat.com for more information!

28 May

Wondering How To Get More Friends On Facebook?

It’s actually fairly easy to get more friends on Facebook when popular tips are used. One that comes to mind as a favorite among many is to visit any friends you do have and start clicking on their friend’s pages and requesting them as your friend. Don’t worry – there is nothing unethical or immoral about it, in fact it’s a very common and encouraged method, especially if the main purpose of having the account was to meet new friends.

Another way is to do a search of any and all present and past friends to see if they’re on Facebook too. It’s most surprising all the relatives and old school buddies people can find in this manner. Once again with every new person gained as a friend be sure to visit their page, leave a friendly message on their wall, and visit each of their friends’ pages and request them as a friend also.

Facebook has many members that have started groups with many different causes, and by searching through these open groups and finding one particularly interesting it may encourage you to join. Once joined, there will be other members available for an invitation to be friends with you and now because of the group you know of at least one subject you have in common with them.

Other ways to Get More Friends On Facebook are to look through all the applications available and start using them. There are lots of others doing the same thing and this is just another way of socializing and meeting others. There are other options available through a variety of links offered on both sidebars of the website. There are games that people are always posting their scores about and this is just another method of collecting new friends.

There are some of these features that can possibly be initiated by the member or anyone that wishes to, like starting a cause or a discussion about a particular subject. The number of friends will start multiplying quickly with a little effort and remembering that with each visit to a new page can be the link to many new friends as already demonstrated above.

Many online marketers meet through a group one of them created so they can share ideas, discuss matters, and often to also send new and potential people for recruiting into their business. There are also other types of groups and discussions of all sorts and subjects and as long as someone is interested there always will be. It’s the perfect method for many all over the world to get together.

Over the years this amazingly popular social platform has developed into a huge success and for an assortment of reasons. Family members can keep in touch while pictures taken the same day can be posted for all to see. Grandchildren can be born and pictures can be immediately posted for relatives to see in a matter of just minutes. Videos can be posted and help make up for having to miss the event and being the next best thing to being there in person. Introduction videos can also help to get more friends on Facebook.

Want to learn how to easily get more friends on Facebook with no effort? Check out this source on how to get more friends on Facebook right now and how it can benefit your business.

28 May

Using Search Engine Optimization to Grow Your Business

Business owners who are looking to maintain stable business and steadily increase their demand must constantly be aware of new marketing strategies that cater to their target demographic. As times change, so does our community, as well as the needs of our community. Today, more and more people are relying on their connection to the Internet to answer their questions, make purchases, socialize, and acquire their news and entertainment. With the continuing increase of Internet traffic, the fight for attention has become a battle. As a result, business owners are turning to Atlanta Internet marketing tactics to grasp the attention of the growing online community with the help of an SEO Company. The right SEO Company can help a particular business rise to the top of the search results and get noticed first.

You may be wondering how an SEO Agency can get your business noticed, quickly and above your competitors. Establishing a presence in the online community can be a tedious and timely process. Most business owners do not have the time or the expertise to commit to this process. That’s where an SEO Company can step in and get the results a business needs to reach its potential consumers.

A good SEO Agency will have a team that meets with the business owner or manager. The team’s purpose is to learn the specific functions and needs of the particular business. Then the team decides which tactics will get the best online results. There are several ways an SEO professionals can optimize a business’s exposure. First, the team will check out the business’s website, making sure it is inviting and can be easily navigated by the potential consumer. The optimization team can also help design a business’s website to effectively target potential consumers, or turn those who are just looking for more information into consumers.

Pay-per-click marketing is another method used by an SEO Agency. Pay-per-click is a cost-effective method to bring your business to the top of the rankings. There is a charge for every time your business’s impression is clicked on. The business also pays for placement when a certain keyword is entered in a search engine, in order for their impression to show up higher when the results page is shown.

An Search Engine Optimization Company can also get higher rankings for your business by creating content and using link building services. Creating content and publishing it in various and relevant places on the web is a way to get your company ranked higher in organic search engine results. Link building directs targeted visitors to your business’s website. Each Company has its own techniques and strategy.

It is important to find the seo Company that fits the needs of your particular business. When you find the right Company, you can be sure a link to your website will pop up when someone sits down at their computer and searches for the product or service your business offers!

Learn more about Atlanta Internet marketing services. Stop by http://bigsquidinteractive.com where you can find out all about an SEO Agency and what it can do for your business!

15 March

How to Effectively Use Social Media Marketing to Get Your Business More Exposure

Social networking has become such an vital side of the web world, and that’s as a result of people always want more ways to connect with and learn from one another. It seems that the online world is mostly focused on socialization and that means your online business will be capable to talk together with your prospects and customers in lots of new ways. At the moment, you may easily strategy someone on-line, and that is good news it doesn’t matter what kind of on-line enterprise you have. They’re overtly showcasing their interests, needs, wants, etc. All it takes is sending out your message to your target audience and then you might want to have them act on it. Given beneath are three easy to apply tips that any business can use to get probably the most out of their social experience. The following will put money in your pocket whether you run a virtual empire that’s trying to reach the top of Google for keywords such as “revitalash eyelash” or a traditional brick-and-mortar business that wants to enhance its online presence.

1) You will always want remain current and stay on topic. People who go online these days are always looking for entertaining, informative and newsworthy information. This means you should incorporate all of these things into your networking efforts, and you also need to show your prospects that you care about them and their issues. You will want to keep them updated with what’s going on with your niche, and you should also inform them of news items as they happen. You will appear more real to your prospects and they will trust you much more easily. After all, you are trying to attract customers to your business and get them more involved with what you’re doing, and this is one of the best ways to do it.

2 Also, you must be trustworthy when networking on social websites. People have heard about the internet scams lately, so you must prove that you are credible. This helps to build up credibility and makes the relationship grow stronger through the years. If you feel that there is a mistake that you need to admit then go ahead and do it. People want to do business with others that are real and not fake.

3) If you really want to go far, don’t just work hard and not try to have fun. This is something you really need to apply to your online business when it comes to networking. Try to have fun with everything you do. If you are always serious, people are going to think that you’re a bore, and you won’t be putting out the energy you want to put out. So get out there and get the most out of social networking by having fun in all of your dealings and trying to enjoy yourself every step of the way.

In closing, you should now see how successful networking online can be for expanding your business. You will reach far more people and your communications will be received more easily. But if you want to succeed in the long run with social networking through the internet, and you hope to make an impression on your target audience, make sure you keep learning the latest techniques that have helped others make it in this lucrative business.

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29 May

Part 2 – Fix Facebook News Feed/Live Feed Settings – Necessary Step!

http://facebook.com/morganwesterman

Important follow-up video shows how to manually add the friends whose posts and updates you want added to your Facebook News Feed. A very important step I just figured out! See also Part 1 video http://www.youtube.com/watch?v=k4oYE68N5GE

Duration : 0:3:14

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8 April

Make Your Pay Per Click Advertising Copies Better!

PPC search engine internet advertising is nowadays used by most companies that are trying to get the most out of their online presence. They are using pay per click advertising to reach their exact targeted audience and convince them to purchase from their brand. Also, having quite clear using guidelines, they are a good option for online businesses. However, the efficiency of pay per click advertising in terms of clicks and conversions is highly dependent on the quality of your ad copy. As search engine optimisation consultant we have decided to compile a list of tips and techniques that can help your ad stand out. Google, Yahoo and MSN offer their pay per click services to businesses, therefore the suggestions bellow are of great value for any of them:

1. The most important element of your PPC ad copy is the heading or title. Try to make it as attractive as possible for your audience.

2. Insert your targeted keywords in the ad title.

3. Include your targeted keywords in the ad title.

4. Whenever possible, include a Special Offer in the ad text. People respond better when seeing any “Free” add-on offers in the ad title. One example could be: free delivery, free bonus software, or free 30-day trial.

5. Use a short URL for the “display URL” section. They offer you free brand exposure for your domain name.

6. Include capitalization in your displayed URL to make it more appealing. Chances your URL gets memorized are increased.

7. Use clear, precise sentences, not just keywords.

8. Add a credibility indicator. That could be: 30-day money-back guarantee.

9. Pay attention to your competition. Research what your competitors’ are doing on their PPC campaigns and try to work on making yours better, distinct from theirs.

10. Always watch what your competition is doing. Do research and study their use of PPC. Try to improve yours, make it distinct from theirs.

Pay per click advertising is a service provided by most search engines and which offers online businesses the opportunity to reach their exact audience and promote their services to those directly interested.

SysComm International is a Social Networking Company Web Analytics, Online Reputation Management.

5 April

Fix Facebook News Feed/Live Feed Settings

http://facebook.com/morganwesterman

There are a few other videos out there on how to make the necessary changes, but they left out a couple of important steps. I finally figured it out. Hope this helps. =)

UPDATE: Also see important Step 2 video … http://www.youtube.com/watch?v=WLD2yBLREI0

Duration : 0:3:11

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1 April

How to Improve the Usability of Your Ecommerce Website

When building an online marketing strategy it is not enough to consider improving the visibility of your website through social media marketing or making your website number one in search engine rankings. There is nothing worse than succeeding in getting potential customers to your website and then losing them because of a poor usability design of the website. There are a number of online businesses losing sales on a daily basis and most of them because of ignoring the importance of usability on their site. Using our experience in managing eCommerce websites along with a brief research, we have identified four main areas online businesses should focus on: Shopping Cart Usability, Checkout Process, Website Navigation and Social Media Usability.

Social Media Usability

* Don’t ask your shoppers to register for an account before adding items to their cart. If they have to go through the registration process first, they might see the process as too long and complicated and leave the website. * Make the font for the “add to cart buttons” large! It will make it easier for shoppers to notice it. You may as well want to consider different wordings to improve shoppers’ experience. * An ecommerce site needs to give easy access to its shopping cart on all pages of the website. * Show related products (or an option like amazon.com has “Frequently Bought Together” or, “Customers Who Bought This Item Also Bought”) to the shopper when they add a product of their choice in the basket.

Checkout Process

* Recognise repeat customers with their e-mail addresses * Include a bar that tells the users at what step in their checkout process they are and how many they have left till the end. They need to know where they are and how long the process will take. * Tell shoppers where they are and where they are going. * Show all costs as early in the process as possible: the price of the item, amount saved, any applicable shipping or taxes. This will eliminate all possible misunderstandings and will increase trust of your brand. * Since shoppers are asked for their debit card information at checkout, security issues must be eliminated! Keep security badges and trust certificates in place so shoppers can see your site is secure. * All order details must be included on the checkout confirmation page. * Don’t overload your checkout page, it might drive people away. Try to break up the ordering process into smaller bits. * Give shoppers the option to confirm their order before buying. * Highlight required fields by putting a symbol “*” means that these field are not optional. This makes it easy for the shopper to skip the optional information. * Design a confirmation page that will include all details necessary to the shopper. * Send them a confirmation e-mail providing all information to the user

Social Media Usability

* Don’t ask your shoppers to register for an account before adding items to their cart. If they have to go through the registration process first, they might see the process as too long and complicated and leave the website. * Make the font for the “add to cart buttons” large! It will make it easier for shoppers to notice it. You may as well want to consider different wordings to improve shoppers’ experience. * An ecommerce site needs to give easy access to its shopping cart on all pages of the website. * Show related products (or an option like amazon.com has “Frequently Bought Together” or, “Customers Who Bought This Item Also Bought”) to the shopper when they add a product of their choice in the basket.

Website Navigation

* Use Headlines and Subheadings explaining shoppers exactly where they are and suggesting them what type of information they can find on each page. This will increase the usability of your site and make people less likely to bounce out your site. * Contact information and Call to action should always be displayed. While targeting online shoppers, never exclude the possibility of getting users that may wish to do business with you over the phone or via email. * The search function must always be easy to spot on all pages of the site. Shoppers may want to query the site for one particular product or information. It can be included near the top or middle of the page as well as on the sidebar. * To improve users’ search option, it can be refined offering a drop – down list with the main categories or most frequently searched keywords. * On the product pages, giving the option to refine product results based on their price, size, shape or colour also increases the website’s usability. * Content is also essential from a usability point of view. The product description included on each page must be able to answer all questions a shopper may have. * Avoid using jargon language, words that are not widely known by your targeted audience. It will confuse users and drive them away from the site.

The checkout process and the usability of an ecommerce website a long with how easy it is for users to handle their shopping cart are very important when it comes to increasing conversations. For all online business users who want to increase the selling potential of their website, the factors mentioned above must be kept in mind at all times.

SysComm is a social media marketing, online reputation management and search engine marketing company. Click here to contact us.

30 March

Blogging for Businesses results in 55% More Traffic, 97% More Inbound Links!!

More and more businesses are using blogs as part of their search engine marketing strategy, for both online reputation management purposes and search engine optimisation. From an online reputation management perspective, the relevance of blogging is quite straightforward. However, from the point of view of a search engine optimisation consultant, the impact of blogging is not that easy to handle.

As to help businesses handle their online marketing strategy in a more appropriate way, we have gathered research data and stats from Top Rank and HubSpot surveys. These are trying to point towards the impact of Blogging on search engine optimisation, as part of your search engine marketing strategy. Here are some of the questions and their results:

1. To what degree are marketers using blogs as an SEO asset?

- 95% of the respondents incorporate blogs as part of their search engine marketing and search engine optimisation efforts,

2. Do blogs deliver on their search engine optimisation promise?

- 87.4% of respondents “successfully increased measurable SEO objectives as a direct result of blogging”,

3. How important are blogs as part of an SEO strategy?

- 90% mentioned blog as significantly important, important or as a primary SEO tactic,

- only 10% rated is as somewhat important or irrelevant.

4. What SEO functions do blog(s) serve for you?

- most respondents mentioned creating new and optimised content as the main function,

- second most relevant for the survey’s respondents was linking from blog posts to optimised website content,

- very high relevance is assigned to attracting external links,

5. In what time frame do you typically start to see an increase in measurable seo performance indicators as a result of blogging?

- 94% of bloggers reported seeing measurable benefits within 12 months!

6. What are the most important measures of success when using blogs as part of a SEO effort?

- most respondents indicated increasing company site’s traffic,

- a great majority mentioned increasing company’s leads/sales,

- quite important seem to be: increasing company site inbound links, increasing blog referrals to leads and increase company site ranking.

7. What have been the most common objections from internal or external clients to implement blogs?

- 67.2% cited resource issues as the most common objection to implementing a blog,

- issues with content sourcing (42%) or simply not seeing the benefit (35%).

8. Companies that blog have 55% more visitors.

9. Companies that blog have 97% more inbound links.

10. Companies that blog have 434% more indexed pages.

Implementing a blog has become part of every business’ search engine marketing strategy. However, it is a difficult task to sustain it throughout time and get measurable goals. As a search engine optimisation consultant, SysComm understands the pressure businesses go through because of this.
We would love to hear more from you on this topic. If you have included blogging in your online marketing strategy or are already measuring its impact on your search engine marketing strategy and search engine optimisation, please share your experience with us!

SysComm International is a social networking company, online reputation management and search engine marketing company. Click here to contact us.