Digg Feeder

Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Image Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Image Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your search engine optimisation as a source of traffic for your site.
For a business trying to integrate search engine marketing strategies as to improve their search engine optimisation, the use of Google Image Search is very effective. If done correctly, the optimisation of your images can bring a number of advantages:

* it can drive traffic and bring a great number of visitors to your website,

* it helps define your overall page theme.

However, there are guidelines one needs to follow to get his image on Google Image Search. There is no possibility to use search engine submission as to submit your image to Google, as with websites. That is because results are entirely shown by Google’s algorithm after robots have indexed the complete websites with images. Google’s imaging spider is called Google Image Bot. It crawls the web and indexes all of the pages it can find. Since it cannot ‘see’ images, so it only takes them based on a number of factors:

1. Descriptive Image Name.

2. Compliant Images.

3. On Page Optimization.

4. PageRank and Backlinks.

5. Website Relevancy.

6. Image Storage.

These are the guidelines for Google-sensitive image reference one should follow -

1. Make your image file name keyword rich – include the keywords you want to rank high in the file name and make the folder accessible to robots.

2. Alt tags should have keywords – Alt tags are designed to provide alternative text when images cannot be displayed. They should describe what the image is about.

3. Put your keywords in the image title tag – It is shown when the user hovers over the image.

4. Add target keywords in the text close to the image -Surround your image with related text for robots to give high ranking.

5. Optimize your page for the keywords – Include the keywords in the title tags, meta tags and header tags. It is important that you have a high keyword density on the page that the image is on.

6. Re-upload images – Uploading same pictures in a gap of few months helps in maintaining search freshness for robots.

7. Make your images large – many people search large size images when they use google images. Also a high-resolution image works better than low resolution.
Use Google Image Labeller, it’s a feature of Google Search that allows you to label images and help improve the quality of Google’s image search results.

If you have used Google Image Search in your online marketing strategy or are planning to use it as part of your search engine marketing and search engine optimisation strategy, we would love to hear your thoughts!

SysComm International is a social networking company, online reputation management and search engine marketing company. Click here to contact us.

Social Media Marketing : the revolution in Social Networks has already happened. Which effects do you have to consider for your business? The film puts the latest figures into perspective.

Duration : 0:6:33

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Affiliate programs are also known as associate programs, partner programs, reseller programs and sponsor programs.

Affiliate marketing provides incentives to outside entities or affiliates to market your products. It sets up a spiderweb style marketing network where the individual strands of promotion eventually all reach into the center where you, the merchant, sits. With the advent of the net, affiliate marketing has become more effective and easy than ever before. It now requires almost no effort to make use of affiliate marketing or become an affiliate yourself. Even the prospective customers barely have to do anything to be a useful and profitable part of the affiliate marketing system.

With the help of the internet, affiliates can get information on the traffic they influence almost instantly, and get paid in similar lightning speed. With digital means of money transfers, like Paypal, sending money becomes less of a hassle for the merchant as well. In fact, the whole process can be automated, and often is.

Today?s technology has put an end to the times when affiliate members would have to wait for statistics to be tallied and receive payment. Affiliate programs work well for both the company offering it as well as the participating member. It gives the merchant and opportunity to market their merchandise to possible customers they may have otherwise overlooked. It also gives them advertising for a very low return fee. The affiliate benefits from being able to generate income without having to deal with the day-to-day sales aspect.

Before we had the net, affiliate marketing was clunky and difficult to use effectively. But now, with online systems of connecting businesses, managing money, and displaying ads, affiliate marketing has really come into its own as a force to be reckoned with. No more is affiliate marketing a second-class marketing technique. In fact, it has become quite possibly the most profitable form of marketing to date, given the minimal expenses and trouble involved.

How do you know what type of affiliate program will work best for you? Are all of these marketing programs the same or are there programs that operate better than others? Do they all offer the same advantages and benefits?

There are actually a large variety of affiliate marketing methods, and the types will depend on how they are going to be classified. The macro level classification of affiliate marketing programs falls under three main categories: pay-per-click (PPC), pay-per-play (PPP) and pay-per-performance (PPP)

Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.