Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within Social Networks:
“There are so many ways you can work with social networks but increasingly it’s not just about advertising it’s about having a presence in the place is where consumers interact and doing that in a way that feels credible and relevant.
So whether you can create a page of inner social network and be there but actually giving people a reason to be involved sort of as creating content that you share on your page and get users to interact with or you create applications that users can load on to their social network pages creates a genuine usage for them and makes their page more interesting or makes their life easier online.
There are some good examples like Intel created a page on MySpace that was a collaborative music project. So people could who were pitching for a place in a band could create a super group out of the best entrants. So it’s kind of rather than just being an advert on a social network it’s actually kind of acting how you want to be seen and kind of creating stuff and getting people involved. So acting how you want to be perceived rather than just talking about it.
I think business should really jump on this idea and involve their users and open themselves up to getting more people involved and have done very well.
We looked at Facebook, and they have actively got their users to collaborate with them to translate the website into hundreds of local languages around the world, you know that was done by charge by the users.
Another good example is a video rental company in the US called Netflix which were trying to improve their recommendation system that recommends new films that you should borrow and they opened it up to the general public and developers and put a million dollar prize on it and said come and create a better recommendation system for us.
So it was about collaborating with the wider community and being open with them. They shared all their data and they are going to get a better system out of it by being open and being active and being involved with the wider world.”
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Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Biography of Robert R. Prechter, Jr.
Robert R. Prechter, Jr., CMT, is founder and president of Elliott Wave International, the worlds largest independent financial forecasting firm. He has been writing market commentary since 1976. In 1984, Bob set a record in the options division of the U.S. Trading Championship with a real-money trading account. In December 1989, Financial News Network (now CNBC) named him “Guru of the Decade.” Bob served for nine years on the national Board of the Market Technicians Association and in 1990-1991 served as its president. During the 1990s, he expanded his firm to provide round-the-clock analysis on global financial markets. Bob has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash – You Can Survive and Prosper in a Deflationary Crash and Depression, was a New York Times best-seller. In 1999, Bob received the CSTAs first annual A.J. Frost Memorial Award for Outstanding Contribution to the Development of Technical Analysis. In 2003, Traders Library granted him its Hall of Fame award.
Prechters current interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction (1999-2003). This two-book set presents a theory of endogenously regulated social mood and its manifestation in social action. In July 2007, The Journal of Behavioral Finance published The Financial/Economic Dichotomy: A Socionomic Perspective, a paper by Prechter and his colleague, Dr. Wayne Parker. Prechter has made presentations on his socionomic theory to the London School of Economics, Georgia Tech, MIT, SUNY and academic conferences. He recently created the Socionomics Institute, which is dedicated to explaining socionomics, and he funds the Socionomics Foundation, which supports academic research in the field.
Prechter attended Yale on a full scholarship. He is a member of the Shakespeare Fellowship, the Shakespeare Oxford Society and the Triple Nine Society.
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Biography of Robert R. Prechter, Jr.
Robert R. Prechter, Jr., CMT, is founder and president of Elliott Wave International, the worlds largest independent financial forecasting firm. He has been writing market commentary since 1976. In 1984, Bob set a record in the options division of the U.S. Trading Championship with a real-money trading account. In December 1989, Financial News Network (now CNBC) named him “Guru of the Decade.” Bob served for nine years on the national Board of the Market Technicians Association and in 1990-1991 served as its president. During the 1990s, he expanded his firm to provide round-the-clock analysis on global financial markets. Bob has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash – You Can Survive and Prosper in a Deflationary Crash and Depression, was a New York Times best-seller. In 1999, Bob received the CSTAs first annual A.J. Frost Memorial Award for Outstanding Contribution to the Development of Technical Analysis. In 2003, Traders Library granted him its Hall of Fame award.
Prechters current interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction (1999-2003). This two-book set presents a theory of endogenously regulated social mood and its manifestation in social action. In July 2007, The Journal of Behavioral Finance published The Financial/Economic Dichotomy: A Socionomic Perspective, a paper by Prechter and his colleague, Dr. Wayne Parker. Prechter has made presentations on his socionomic theory to the London School of Economics, Georgia Tech, MIT, SUNY and academic conferences. He recently created the Socionomics Institute, which is dedicated to explaining socionomics, and he funds the Socionomics Foundation, which supports academic research in the field.
Prechter attended Yale on a full scholarship. He is a member of the Shakespeare Fellowship, the Shakespeare Oxford Society and the Triple Nine Society.
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Biography of Robert R. Prechter, Jr.
Robert R. Prechter, Jr., CMT, is founder and president of Elliott Wave International, the worlds largest independent financial forecasting firm. He has been writing market commentary since 1976. In 1984, Bob set a record in the options division of the U.S. Trading Championship with a real-money trading account. In December 1989, Financial News Network (now CNBC) named him “Guru of the Decade.” Bob served for nine years on the national Board of the Market Technicians Association and in 1990-1991 served as its president. During the 1990s, he expanded his firm to provide round-the-clock analysis on global financial markets. Bob has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash – You Can Survive and Prosper in a Deflationary Crash and Depression, was a New York Times best-seller. In 1999, Bob received the CSTAs first annual A.J. Frost Memorial Award for Outstanding Contribution to the Development of Technical Analysis. In 2003, Traders Library granted him its Hall of Fame award.
Prechters current interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction (1999-2003). This two-book set presents a theory of endogenously regulated social mood and its manifestation in social action. In July 2007, The Journal of Behavioral Finance published The Financial/Economic Dichotomy: A Socionomic Perspective, a paper by Prechter and his colleague, Dr. Wayne Parker. Prechter has made presentations on his socionomic theory to the London School of Economics, Georgia Tech, MIT, SUNY and academic conferences. He recently created the Socionomics Institute, which is dedicated to explaining socionomics, and he funds the Socionomics Foundation, which supports academic research in the field.
Prechter attended Yale on a full scholarship. He is a member of the Shakespeare Fellowship, the Shakespeare Oxford Society and the Triple Nine Society.
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Biography of Robert R. Prechter, Jr.
Robert R. Prechter, Jr., CMT, is founder and president of Elliott Wave International, the worlds largest independent financial forecasting firm. He has been writing market commentary since 1976. In 1984, Bob set a record in the options division of the U.S. Trading Championship with a real-money trading account. In December 1989, Financial News Network (now CNBC) named him “Guru of the Decade.” Bob served for nine years on the national Board of the Market Technicians Association and in 1990-1991 served as its president. During the 1990s, he expanded his firm to provide round-the-clock analysis on global financial markets. Bob has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash – You Can Survive and Prosper in a Deflationary Crash and Depression, was a New York Times best-seller. In 1999, Bob received the CSTAs first annual A.J. Frost Memorial Award for Outstanding Contribution to the Development of Technical Analysis. In 2003, Traders Library granted him its Hall of Fame award.
Prechters current interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction (1999-2003). This two-book set presents a theory of endogenously regulated social mood and its manifestation in social action. In July 2007, The Journal of Behavioral Finance published The Financial/Economic Dichotomy: A Socionomic Perspective, a paper by Prechter and his colleague, Dr. Wayne Parker. Prechter has made presentations on his socionomic theory to the London School of Economics, Georgia Tech, MIT, SUNY and academic conferences. He recently created the Socionomics Institute, which is dedicated to explaining socionomics, and he funds the Socionomics Foundation, which supports academic research in the field.
Prechter attended Yale on a full scholarship. He is a member of the Shakespeare Fellowship, the Shakespeare Oxford Society and the Triple Nine Society.
Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann, as he reveals how one should approach the development a strategy that will encourage usage within Social Networks:
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.
Elliott Wave International Founder and CEO Robert Prechter appears regularly on Bloomberg television and has been featured on CNBC and media from around the world. Robert Prechter has written 13 books on finance, beginning with Elliott Wave Principle in 1978, which predicted a 1920s-style stock market boom. His 2002 title, Conquer the Crash, predicted the current crisis. Prechters latest interest is a new approach to social science, which he outlined in Socionomics—the Science of History and Social Prediction published in 2003.