| 1 November |
Keyword Density on Webpage for SEO |
Everybody involved in the world of SEO has their own opinion about keyword density. Some people think that keyword density doesn’t exist while other people believe in specific, exact densities to achieve high rankings. So what is the real truth about this topic, and how can it potentially improve or damage your positioning in the search engines?
To begin with, it’s important to understand what exactly is meant by keyword density. The term refers to the percentage of your text that belongs to a specific keyword. So if you use the word “football” 20 times in a 500 word article, you have a 4% density for that density.
Many people have the belief that a specific keyword density is the solution to success with SEO. However, there is no consistency in what people believe. Some people seem to think that extremely high keyword usage, up to 10% is acceptable and effective. Other people feel that smaller 4% or 5% keyword density is the ideal figure. So what is it really, and how can your website use keyword density to improve on its success?
The truth is that there is no exact percentage that you should be trying to use when it comes to seo. The search engines do not have a piece of their formula that says 3% density = first page rankings, or anything of the sort. Instead of focusing on exact percentages, you should worry about natural, normal inclusion of your targeted keywords.
Instead, what you should try to do is to include your keywords naturally throughout your content. You can certainly try hard to ensure you include them and include them in the right places, and you can even set basic guidelines to help you achieve this. For example, you can try to use a keyword once per every paragraph or two instead of focusing on a rigid percentage for a keyword density.
This doesn’t mean that you can’t set a few rules or guidelines for yourself. For example, many people practicing SEO try to use their keywords once every 100 words or so. Other people might try to use a keyword once every paragraph. Regardless of your strategy, just remember to take it easy and don’t jam the keywords into every nook and cranny of your content. While no keyword density guarantees success, too many keywords on a website is a surefire signal of spam, and an easy way to ruin your rankings.
Additionally, don’t forget that besides the actual article content on a webpage, there are other areas where keywords can be included. The best example of this is the anchor text used in your navigation links, however there are other opportunities such as your footer, any sidebars your META tags and more.
By now, the SEO debate for keyword density has been solved. The answer is to stop trying to pursue exact percentages. Instead, focus on natural inclusion and avoiding excessive usage of your keywords. In this way you’ll please both your visitors and the search engines and your rankings will improve.
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